The constant impulse to improve client relationships, client care and attention to detail results in the launch of the Rentxpress Web site in its fifth language: French. With a multilingual staff which included several fluent French speakers as well as a couple of mother tongues, communication with French speaking clients had already naturally been for months in their language of choice. Nevertheless, thriving to ease, quicken and facilitate the entire search and rental process, the obvious step was not only to communicate with clients but to completely transform Rentxpress into a French reality, and so the site was born, voilà!