STARTUPS TO WATCH
IDEA! 7 GOOD STORIES OF NEW CREATIVE ENTERPRISES, AND THUS OF SUCCESS
But how have they managed, these young psople, to transform their intuitions into real companies that grow and sell? Homing in on targeted projects. And with the help of the right expert
By Gabriella Piroli
RENTXPRESS MILAN: NOT THE USUAL HOTEL (AND NOT EVEN THE USUAL RESIDENCE)
Who is Pietro Martani, 31 years old, economics major, Master's Degree from Istud (Confindustria's Business School). He founded Consulteque, the first Web community for consultants, with over 20,000 subscribers.
The idea "In 2002, following the model in use in America, I made available an alternative to hotels, particularly to visiting businessmen. With 100,000 EUROS, I rented 50 apartments in the center, which I now offer to my clients: Vodafone, Dolce&Gabbana, Banca Intese, the UN.... We are now sought after not only by tourists who have the advantage of personalized services, but also by those wishing to rent their own homes: whether vacant or furnished, we certainly manage them better than an Administraror! By year end, I expect to have 100 apartments. Sales Forecast: about 1 million Euros."
Objective "Outside of Milan, Rentxpress will arrange temporary rentals of villas throughout the world: then Cq Travel, another of my companies, with a show window in Brera, will supply tailor-made travel packeges."